BBA in Marketing has always been one of the top choices of BBA specializations for students and it opens many areas and job avenues for them. Students can explore the fields of media, entertainment, advertisement, promotions, sales, etc. With the growth and outreach of the internet, a major part of the overall focus of companies has shifted to digital and online marketing in the past few years. This has added another aspect to the wide world of marketing. While there are several specific areas of marketing, a BBA specializing in marketing does not restrict the degree holder and limits him/ her to pursuing marketing careers alone.
The skill set acquired in the tenure of the course can be put towards dozens of other career options, ranging from consulting to entrepreneurial management. BBA in Marketing has a duration of two years which is usually completed in four semesters or six trimesters in college. BBA in marketing is the ideal course for candidates who aspire for a job that takes on a diversified role in an ever-changing landscape.